Privacy Statement

Last Updated: October 12, 2026

The School of Courage, LLC (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our websites, programs, membership, coaching services, content, and communications.

This Privacy Policy applies to The School of Courage, LLC and its related brands and properties, including but not limited to: The School of Courage™, LizJolley.com, Great Leader, Great Mom Podcast, GreatLeaderGreatMom.com, and any related domains, subdomains, pages, funnels, forms, or digital platforms operated by the Company.

1. Information We Collect

1.1 Information You Provide Directly

• Name
• Email address
• Phone number
• Billing and payment details (processed securely by third-party providers)
• Form submissions, webinar or event registrations, applications, surveys, or questionnaires
• Information you choose to share during coaching sessions, group programs, or membership spaces
• Testimonials, photographs, audio, or video recordings when you have authorized their use

Information shared in coaching is handled in accordance with the applicable coaching agreement. Coaching confidentiality is subject to the terms and limitations stated in that agreement, applicable law, safety considerations, and disclosures you authorize.

1.2 Automatically Collected Information

• IP address
• Browser, device type, operating system, and device or online identifiers
• Pages visited and time spent on site
• Referring URLs
• Interactions with emails, forms, advertisements, and website features

1.3 Cookies, Pixels & Tracking Technologies

We may use cookies, pixels, web beacons, and similar technologies (including Meta/Facebook Pixel, Google Analytics, and email tracking tools within GoHighLevel) to operate the site, remember preferences, measure website and campaign performance, understand engagement, and deliver or measure relevant advertising. These technologies may collect identifiers and information about your activity over time and across websites. You may be able to limit cookies through your browser settings and, when available, through a cookie preference tool displayed on our site.

2. How We Use Your Information

• Provide and improve coaching programs, membership, and services
• Deliver onboarding, access credentials, and program materials
• Send transactional and marketing communications (with consent)
• Respond to inquiries and provide customer support
• Process payments securely through third-party payment processors such as Stripe
• Analyze and improve website and marketing performance
• Protect the security and integrity of our websites, accounts, and services
• Prevent fraud, misuse, or unauthorized activity
• Comply with legal and regulatory requirements

3. Data Storage & Security

Your information may be stored in our CRM, website, membership, communications, payment, scheduling, and related service platforms, including GoHighLevel. We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information, including encrypted connections, secure payment processors, access controls, and limited access where appropriate.

While we take reasonable steps to protect your data, no system can guarantee absolute security.

3.1 Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and tax records, resolving disputes, enforcing agreements, meeting legal obligations, and protecting our rights. Retention periods vary depending on the type of information, the relationship involved, and applicable requirements. When information is no longer reasonably needed, we may delete, deidentify, or securely dispose of it.

4. Sharing of Information

We do not sell or rent your personal information for money. We may disclose personal information to service providers and, where used, advertising or analytics partners for the business purposes described in this Policy. Some privacy laws may define certain advertising-related disclosures as a “sale,” “sharing,” or targeted advertising even when no money is exchanged. Where applicable, you may request to opt out as described in Section 6.

We may share data only with trusted service providers, including:

• GoHighLevel (CRM, email, forms, membership hosting, and communication tools)
• Stripe (secure payment processing)
• Website hosting, content delivery, scheduling, video conferencing, and community or membership providers
• Email, SMS, customer-support, and communications providers
• Analytics, advertising, and marketing technology providers
• Contractors, professional advisers, or operational support providers subject to appropriate obligations
• Automation or AI-enabled service providers where used to operate, support, or improve our services

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights or safety, investigate misuse, or complete a merger, acquisition, financing, reorganization, or sale of all or part of the business, subject to applicable requirements.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their marketing or promotional purposes. We may disclose this information to providers that help us deliver and support the messaging service.

5. Email & Marketing Communications

By submitting a form, joining a list, or enrolling in a program, you may receive email communications from us.

If you separately opt in to SMS communications, you may also receive text messages according to your consent selections. You may unsubscribe from email at any time using the link included in every email, and you may opt out of text messages by replying STOP.

5.1 SMS Communications

If you choose to opt in to receive SMS communications from The School of Courage, LLC, you may receive non-marketing text messages related to your inquiries, appointments, workshop or event registrations, reminders, confirmations, and requested follow-up communication. If you separately opt in to marketing SMS, you may also receive text messages about special offers, program updates, new resources, and occasional promotional content.

Your consent to receive marketing text messages is not a condition of purchase. Message frequency may vary. Message and data rates may apply. Delivery is subject to carrier availability and is not guaranteed. You can opt out of SMS messages at any time by replying STOP or by contacting us through another reasonable method. For assistance, reply HELP or contact us using the information below.

SMS consent is not shared with third parties or affiliates for marketing or promotional purposes.

6. Your Rights

Depending on where you live and the law that applies, you may have some or all of the following rights:

• Confirm whether we process your personal information and request access to it
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to applicable exceptions
• Request a portable copy of certain personal information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Opt out of targeted advertising, the sale or sharing of personal information, or certain profiling where applicable
• Exercise applicable rights without unlawful discrimination or retaliation

To submit a privacy request, email [email protected] with “Privacy Request” in the subject line or use our website contact form. We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, subject to verification of the agent’s authority. We will respond within the time required by applicable law.

If we deny a request and applicable law gives you a right to appeal, you may reply to our decision with “Privacy Appeal” in the subject line. We will provide the result of the appeal and any additional complaint options required by applicable law.

7. Third-Party Links

Our websites may link to external sites. We are not responsible for the privacy practices or content of third-party websites.

8. Children’s Privacy

Our services are intended for individuals age 18 and older. We do not knowingly collect information from children.

9. Policy Updates

We may update this Privacy Policy periodically. Changes will be reflected on this page with an updated revision date.

10. Contact Information